The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

Rather than living in isolation in marketing, marketers and business leaders benefit from real-time content and social networking. At forward-thinking organizations, salespeople curate real-time content, customer support offers real-time troubleshooting, and management uses real-time engagement metrics to inform business decisions.