The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

by David Meerman Scott

The idea of real time—of creating marketing or public relations initiatives as well as responding to customers right now, while the moment is ripe—delivers tremendous competitive advantage. You've got to operate quickly to succeed in this world. These ideas are the subject of my 2012 book, Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now. This chapter highlights some of the tactics that you can use to instantly engage your buyers when they are eager to hear from you. If you've read Real-Time Marketing & PR, you might want to read on anyway because the stories here are not in that book.