Horror for Newbies

Audrey Hammond
Audrey’s Kindle Notes & Highlights
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott

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The “Air New Zealand—Crazy about Rugby—Safety Video” was released on YouTube and quickly generated nearly a million views. That's right: a million views for an airline safety video. So how did they do it?
See Audrey’s notes & highlights
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
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