That is to say that while principle-based ethics starts with the question, ‘What should I do?’, virtue ethics starts with the question, ‘What kind of person am I or do I want to be?’, which, of course, links directly to the notion of character. But we immediately need to clarify this by saying that actions are also important to virtue ethics. Actions lead to outcomes which enable us (or perhaps otherwise) to achieve our purpose in life (we will come back to the idea of purpose in a moment). Actions also reinforce character.