Perhaps a helpful way of looking at this from a practical perspective is that organizations are likely to have a range of CSR projects or programmes.58 Some may well be generated from a strategic perspective, but others are carried out either because the organization is forced to do them by regulation or, perhaps, because of pressure from particular stakeholder groups, and then there are others besides which are generated because the organization feels it ought to do them, akin perhaps to the ‘macro-social’ altruistic perspective covered above.
