Another early pioneer of introducing virtue ethics in general, and MacIntyre’s work in particular, to business ethics, identified four problems with principle-based ethics: it does not handle well the question of ethical motivation (‘why should I be good or do right?’); inherently it offers generalized solutions to specific problems; Kantianism and Utilitarianism, despite their individual claims to an irrefutable logic, often lead to mutually incompatible solutions; and finally, while business ethics tends to be predominantly utilitarian (as we saw in the critique of CSR towards the end of
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