Want to create a reward you really love? When new ideas or new goals get shiny, put them at the finish line. Don’t try to grow callous to the shiny objects; if anything, let them gleam. Let them be brighter than the noonday sun. Just make sure they point the way to the finish line. No podcast until the book is done. No other diet until you’ve finished the one you already committed to. No other small business idea until you’ve completed the original one. Line your finish line with the dream goals you’re currently using as hiding places and then watch how fast you’ll run toward it.

