Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right
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In many of the events that were considered part of the leaderless digital revolution narrative, like Occupy Wall Street and the public-square protests in Spain, in which thousands occupied the Puerta del Sol, the Guy Fawkes mask was adopted as a central symbol. But the online origins of the mask and the politically fungible sensibilities that can be traced back through the mask should have offered a clue that another very different variety of leaderless online movement had potential to brew.