One of the only strictly alt-right figures to rival the popularity and mainstream media attention of the alt-light, though later and in part as a result of their initial success, was Richard Spencer. He effectively coined the term alt-right and made the ‘red pilled’ metaphor more common across the broad Trumpian right. Spencer has said, ‘Race is something between a breed and an actual species’ and believes non-white Americans should leave in a ‘peaceful ethnic cleansing’.
