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One of the early significant moments of rupture in mainstream Internet-culture sensibilities was the viral Kony 2012 video. You can map a trajectory through the dominant styles from virtue to cynical inscrutable irony, roughly from Kony 2012 to the Harambe meme explosion in 2016. The Kony 2012 film’s purpose was to promote the charity campaign Stop Kony, which itself aimed to have the Ugandan militia leader Joseph Kony arrested by the end of 2012. The film received over 100 million views and went so viral that one poll suggested half of young adult Americans heard about it in the days
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