But what few on the left were paying attention to in the years leading up to Trump’s election, and really throughout the entire Obama administration, was the alt-light building a multilayered alternative online media empire that would dwarf many of the above. This stretched from white nationalist bloggers in its sparsely populated corners to the charismatic YouTubers and Twitter celebrities in its more popular form. These included right-wing outsiders such as Steve Bannon who, through building a publication like Breitbart, became chief strategist to the US president.
