After the election of Trump, everyone wanted to know about a new online right-wing movement whose memetic aesthetics seemed to have infiltrated sites from the popular The Donald subreddit to mainstream Internet-culture. In the lead-up to the election, the most famous common imagery was of Pepe the Frog. The name given by the press to this mix of rightist online phenomena including everything from Milo to 4chan to neo-Nazi sites was the ‘alt-right’. In its strictest definition though, as an army of Internet pedants quickly pointed out, the alt-right term was used in its own online circles to
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