Today, the movement that has been most remarkably successful at changing the culture rather than the formal politics is the alt-light. They were the youthful bridge between the alt-right and mainstream Trumpism. Although the tactics of the online right are updated to a digital age, it is hard to think of a better term than Gramscian to describe what they have strategically achieved, as a movement almost entirely based on influencing culture and shifting the Overton window through media and culture, not just formal politics.
