I want to return again to Fight Club. 4chan’s original set of 50 ‘Rules of the Internet’, which listed ‘tits or GTFO’ and ‘there are no girls on the Internet’, also lists the first two rules as ‘You do not talk about /b/’ and ‘You do NOT talk about /b/’, mimicking the first two rules of Fight Club: ‘You do not talk about Fight Club’. Tyler Durden, the lead character from the movie, embodies the reassertion of rebel masculinity against the emasculating conformity of consumer culture and the post-industrial feminized timidity of white-collar office life. Edward Norton’s character is the
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