Kill All Normies: Online Culture Wars From 4Chan and Tumblr to Trump and the Alt-Right

by Angela Nagle

It is significant here too that, despite the constant accusations of ‘Cultural Marxism’ by the Trumpian online right, the countercultural aesthetics of anti-conformism in the US were later cultivated by the US government as part of a culture war against communism. Through the Congress for Cultural Freedom, a covert cultural soft-power initiative, it was the Cold War anti-communist liberals who used non-conformism, self-expression and individualism to rival the collectivist, conformist, productivist and heavily restricted Soviet Union, which still revered the uniformed pre-60s anti-individualist forms of culture like army choirs, marching bands, orchestras and ballet. By the time Buchanan gave his speech in 1992, the Cold War was over and the economic program of the Western democratic left had suffered a catastrophic defeat during the Reagan and Thatcher years. However, the socially and morally permissive, transgressive, nonconformist cultural project within the US New Left had by then emerged triumphant and, as it turned out, coexisted quite comfortably with the scorched-earth free-market economics of the right – a fusion that reached its fullest expression in the Blair/Clinton era, when a non-conformist cultural gesture could still cover a multitude of economic sins.