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This is where you transition into your backstory for your first Epiphany Bridge story.
Slide 5
7. Liken Your Story to Them
Slide 6
Slide 7
Slide 8 - here the transition finds place whoch breaks down their objections
Remember, you are focusing on identifying their false belief patterns, breaking them, and rebuilding them with the truth.
Sales webinair/prsentations is basically a summary of breaking down the three biggest objections
The act of buying creates a commitment that causes them to actually take action.
One of my early mentors, Bill Glazer, explained that I was actually keeping people from success because I was teaching them.
As I start to move from the content section to the stack and closes, I use a few techniques to cement the new concepts into their minds and make a simple, non-stressful transition to the selling section of the presentation. The first thing is to show them how they could actually get the results they desire most, if they actually follow what I showed them. So I’ll go back through my 3 Secrets and say something like:
Let me ask you a question…
THE Questipn you ask before going into sales mode
How many of you are excited about what we just talked about?! How many of you are feeling a little overwhelmed because we’ve covered so much?
Then I ASK PERMISSION to share it with them.
The big idea is that the only thing prospects remember when you sell is the last thing you showed them. He explained that most sales presentations focus on the core offer, then a list of bonuses and a call to action. So all people remember is the last bonus mentioned. If they don’t think the last thing you offered is worth the price, they simply won’t buy.
Here’s what we’re going to cover. Week 1, we’re going to talk about __________. Week 2, we’ll go over __________. Week 3, we dive into __________. Then by Week 4, you’ll be ready for __________. Week 5 we look at __________. And finally, in Week 6, we wrap it all up with __________.
THE 16 CLOSES
Most people spend that cash on things that don’t really add value to their lives in a meaningful way. What you’re trying to do is help them spend their money on something valuable that will move you forward toward one of your goals.
Every market is different, but I like to spend only $3–$5 per webinar registrant.
The headline I showed you earlier, “How to __________ without __________”, is typically the key to getting people to register.
Remember, the registration page is about curiosity. The thank-you page is about your passion and excitement for what they are about to experience on the webinar.
THE 4-QUESTION CLOSE (FOR HIGH-TICKET OFFERS)
Very nice step by step questionaire which i could use to qualify people for capital elites.
Then I stop talking. I don’t say another word until they answer. Most of the time, they will say yes. Then all I have to do is say: Great! Here’s how it works. My fee is $__________. For that money, you get __________. I’m here to help you. I can transfer you over to my assistant to take care of the financial details right now. Would you like to do that?
