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So what is an Epiphany Bridge? It’s simply a story that takes people through the emotional experience that got YOU excited about the new opportunity you’re presenting to them.
Important
Logic doesn’t sell. Emotions sell.
So to create those emotions, you have to go back and remember what it was that gave YOU the epiphany that caused you to believe in the new opportunity.
So my first question for you is “What was your core Epiphany Bridge story that convinced you of the One Thing you are sharing with others?” We’ll worry about how to structure that story over the next two secrets, but for now, I want you to think back to the original experience that gave you your first epiphany, that brought you on this journey. Do you remember what happened? What was happening around you? How did you feel? It’s important to remember those details, because they are the key to telling a good story.
Any time you’re speaking (or writing) and you hit a friction point where some people may not understand what you’re trying to convey, just say “it’s kinda like…”
Very important point to make a vague and complicated topic cristal clear.
happened. I was sitting there freaked out because I knew the bills were due, but had no idea how I was going to pay them. I started to get a shooting pain in my stomach. It felt like a heart attack, but it was lower in my gut. I felt this pressure coming down and I literally felt like someone was sitting on my neck. It got so heavy that I couldn’t lift my head. The only thing I could see were the palms of my hands, and they were sweating, yet I was freezing cold. My whole body was shaking and shivering because I was in so much pain and frustration, yet I was frozen with fear.
Example of story to implement emotion in the story which leads to a sale.
THE HERO’S TWO JOURNEYS
Every good story is built on three foundational elements (Character, Desire and Conflict), also known as “the plot.”
The Plot is: Character, Desire and Conflict.
“Every good story is about a captivating character who is pursuing some compelling desire and who faces seemingly insurmountable obstacles to achieving it. That’s it.
Bridge story you will tell is the one that got you excited about your new opportunity in the first place. Take a few minutes to think about your story. You are the character, so that step is easy. But what desire started you on your journey? What did you want to achieve? Write it down. Next, what was the conflict you experienced along the way? Write it down. Boom! You’ve got a plot. Now write out your basic plot in one sentence, like I did for Little Red Riding Hood above. Here is an example:
Every story is about a journey either toward pleasure or away from pain.
There are four core desires that drive most heroes. Two of them move the hero toward pleasure, and two move away from pain.
Very important part about towards pleasure or away from pain part gets explained.
Away From Pain • To Escape The hero desires to get away from something that’s upsetting or causing pain. • To Stop The hero wants to stop some bad thing from happening.
Related to relationship.
The Journey of Transformation
about to finally achieve all his desires, but then the car he is racing against (The King) gets into a huge wreck. McQueen’s win is guaranteed. But because he’s been on a journey of transformation, he chooses to slam on his brakes just inches before the finish line and watches as Chick Hicks races past him for the win. He then backs up, drives over to The King, and pushes him across the finish line. The King then says, “You just gave up the Piston Cup.” To which McQueen responds, “A grumpy old racing car once told me something—it’s just an empty cup.” Through this journey, he has been doing
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Desire is essential to the story because it shows the end goal. It provides a reason for the journey to move forward.
Desire shows the end goal.
But emotion doesn’t come from the desire. It comes from the conflict the hero faces while trying to gain the desire.
Conflict creates the emotional touch with your story.
movies. There are five turning points that create the emotion in almost all films.
My owm story of going brokr can fill up all 5 points.
Opportunity After you share the character’s backstory, some event causes the character to physically leave where they are and start the journey.
THE EPIPHANY BRIDGE SCRIPT
The part that makes the previous chapters come together and we can just follow it from a - z and fill it with our own content.
An Epiphany Bridge story has eight core sections that pull you through the hero’s two journeys.
Step by step blueprint. Easy to follow and to execute by simply filling the blanks with your own content.
The Backstory “What is your backstory that gives us a vested interest in your journey?”
Going into the details of each segment.
Usually this backstory starts at about the same point where your listener is in their life right now.
When you created your plot statement, you learned about the three foundational elements of every good story. • Character • Desire • Conflict
It’s tied to your desire and is usually based on one of the goals you learned about earlier: to win, to retrieve, to escape, or to stop.
I’ve found that the secret to identifying people’s internal struggles is to take their external struggle, and ask them “Why?” about five or six times. Keep drilling down until you get to the real reason they want to change.
They want love, security, status.
As you’re telling the story, touch upon the external, because that’s what they’re willing to acknowledge. But then share your internal struggles, too.
Realizing that your kids love you no matter what, and that others don’t really care about your status that much—that is the essence of happiness.
The wall is often a point of frustration, fear, or hopelessness. So be sure to spend time here describing how you felt. This will help to get them into the same state you were in
The epiphany is the thought or the idea,
and the new opportunity is the vehicle you’ve decided to step into to accomplish that goal.
Epiphany Bridge Story
puzzle. So I wanted to step back and talk about a few things, so you can see where your first Epiphany Bridge story fits.
Summary of all the elements with Russel's Clickfunnels business as an example.
Again, easy to follow and simply replace Russel's content with my own
As an example, I’ll tell you my funnel origin story that I affectionately call the Potato Gun Story.
Exact Copy of his story. Easy to follow.
They break false beliefs and rebuild the new beliefs people need to make a change. And that is why it’s essential for you to start building up your inventory of stories. Here’s
How to break people their false beliefs.
beliefs, I have to find the Epiphany Bridge stories that will break them. False Belief #1: I don’t understand how it
You’ve identified the one Big Domino that will get people to believe in your message, as well as the three core false beliefs that are holding that domino up.
Very important end conclusion and huge valueble example
THE STACK SLIDE Before I ever start selling anything, my first step is to create an irresistible offer. This is the product I am selling at the end of my presentation. I do that with something I call the “stack slide”. This is where I stack up everything a customer gets when they decide to buy, including all the bonuses and extras.
What by-products have you created that you could offer your customers?
Ihesitated to call this secret the “Perfect Webinar” because I don’t want you to think this script only works for webinars. It was initially created for webinars under that name. But since then, we’ve successfully used it for video sales letters, teleseminars, webinars, stage presentations, email sequences, and more. It should probably be titled the “Perfect Presentation”,
Perfect webinair is the perfect presentation.
The idea is to have a single point of belief that your message is built around and is emphasized over and over and over again from a variety of different angles.
There are three major parts.
That is the bird’s-eye view of the Perfect Webinar structure. After you master it, you’ll be able to give a presentation like this on the fly. But it’s important to really understand the objectives for each section. So the next three chapters will break down each part of the Perfect Webinar slide by slide.
THE ONE THING It’s time. Are you ready to put your Perfect Webinar presentation script together?
PowerPoint script blue print slide by slide.
audience. Here’s how we do it. Justify their failures. “Now I’m guessing for a lot of you this is probably not your first webinar. The first thing I want to mention is that if you’ve failed at __________ in the past, it’s not your fault. There’s a lot of information out there, and it can be confusing. Many times that information overload keeps you from success. It’s okay.” Allay their fears. “If you’ve been concerned in the past that you just can’t succeed with __________, I want to put those fears to rest. You can do this. You just need the right person to explain it to you.” Throw rocks at
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Slide number One
My goal for this presentation is to help two types of people. For those who are beginners, you’ll get [what the presentation / new opportunity will do for them, or how it will fulfill their desires]. For more experienced people, you’ll get [alternative].
Slide Number Two
If I can make them believe that [new opportunity] is key to [what they desire most], and / but it is only attainable through [specific vehicle], then all other objections and concerns become obsolete. So this slide restates that sentence in the form of goals.
Slide number 3
Here is where you introduce yourself and let people know why they should listen to you. I’m not a big fan of bragging, but you need to make sure you have postured yourself in a way that they see you as an expert and an authority. This shows them you have already achieved what they desire.
Slide 4
