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Started reading
March 5, 2022
Finding and planning the right opportunity Designing the solution Building the solution Sharing the solution Assessing the solution
Product lifecycle
At a high level, company goals fall into three categories: growth, revenue, and customer satisfaction.
Company goal
Design involves aspects like information architecture (In what order are things presented to the user?), wireframes (Where should the information live on the screen?), and pixels (How does it look?).
Design in pming
Analyzing a company breaks down into three main categories: What product are we building? How do we know if our product’s good? What else has been, is being, and will be built?
Analyzing a company
Roman Pichler’s persona-building template, available at www.romanpichler.com and included under the Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) license, https://creativecommons.org/licenses/by-sa/3.0.
Persona building
distinct strategy phases startups, and by extension new products, go through: engagement, retention, and self-perpetuating. Startups that go through
Stages in startup b2c
two categories of metrics: vanity and actionable. Vanity metrics are those that sound useful, and might be great for some other business need, but don’t help us measure product performance. Actionable metrics are real data we can use to make decisions.
2 kinds of product metrics
Moover.io
There are three key ways: segmentation, cohort analysis, and funnels.
Three key ways to record metrics
Acquisition: How the user comes to your product. Activation: The user’s first visit to your product and her first happy experience. Retention: The user liked your product enough to use it again (and hopefully again and again…). Referral: The user likes it enough to tell someone about it. Revenue: The user finds your product valuable enough that she pays for it.
Product Analytics - metrics
called Intercom, which makes tools to let product owners see who’s using their product and communicate with them, has put together a number of great resources on its blog, Inside Intercom, at blog.intercom.io
Products Analytics resources
tools like Intercom (http://intercom.io), Delighted (http://delighted.com), and UserVoice (http://uservoice.com) can be easily integrated and allow customers to provide feedback continuously.
Continuous feedback
We’ll show you a tool, shortly, called the Business Model Canvas, to make the synthesis of this idea more concrete.
Tool for idea sythesis
“Good artists copy. Great artists steal.”
Quotes on competition
This tool was originally developed for a startup with one product, but it works for a product within a large company, too. Figure 3-5 shows this canvas, and you can find a version to print and fill out at http://strategyzer.com.
Tools for product synthesis
