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Build a business upon an ideology of
values, ethics and sustainability.
The more you rely on digital assets, the more you can achieve with a smaller ecological footprint. This exponential entrepreneurial think...
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Entrepreneurs are now the ones who can solve meaningful problems at scale and shape the way we move forward as humanity, an...
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recognise that this is the greatest shift in wealth in human history and focus on creating the life of their dreams.
every industry has people who are known, liked and trusted by so many people that they are spoiled for choice when it comes to opportunity. These people are great communicators, are respected for their thought leadership and have no shortage of ways to make money.
They are the creators and owners of assets. Every time new tech comes along, it fuels the growth of their brand into new audiences. Each new disruption opens up a new market.
If you build a reputation with a few thousand people who watch your videos, read your blogs and buy your products and services, you’ll feel solid in these remarkable times.
To speed up your business, become campaign driven and run regular promotions. My book Oversubscribed is about paddling onto the wave in this way. In it I recommend that you have: Weekly LAPS (leads, appointments, presentations and sales). Quarterly campaigns that generate buzz and an uplift of sales. Annual big messages and causes that de-commoditise you from your marketplace.
A person who has an expanding business that allows them to improve the environment or society or the lives of individuals is someone who has a deep sense of purpose and meaning in their life.
Even more satisfaction comes from working with other change-makers who are achieving success and having a positive impact on the world at scale.
Why wait until after you are financially successful to do your most rewarding work? The approach that works best is to choose something big from day one. Naming something bigger than your business as a mission expands your thinking and attracts collaborators. A big problem to solve in conjunction with an enterprise you want to build creates nuclear fusion powered growth. Let’s finish this book with something bigger than your business. Let’s look at the
3. Good Health and Well-being – Ensure healthy lives and promote well-being for all at all ages.
4. Quality Education – Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all.
8. Decent Work and Economic Growth – Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all.
One of the most remarkable organisations I have come across is B1G1.org (Buy One, Give One). This concept is based on businesses giving to a cause each time they make a sale. B1G1 has found projects all over the world that relate to the Global Goals and created micro-giving impacts that you can factor into every product or service you offer.
a project to support. Because
giving is linked to sales, as your business grows,
so doe...
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im...
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