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Acknowledgement.
There are two types
of channels:
Owned channels.
Earned channels.
scorecard tools to discover what type of entrepreneurs we are dealing with. We
Often people are quite shocked when we rapidly predict and address problems that have existed for years in their business. We can only achieve this because of the data we’ve collected; any business that doesn’t have this data asset lacks insight into their clients and prospects.
The more data your business collects from your customers, the more you can customise and predict what your customers will
RAPID ACTION STEPS Get featured through other people’s channels such as podcasts, YouTube or blogs. Win an award that indicates you are either the better, faster, cheaper or the most loved in your industry niche. Choose your top 50 clients and start a data-gathering exercise on them, using their social media profiles to learn as much as you possibly can about them – where they live, what they love, how they feel on key issues, what frustrates them, who they follow, etc. Gather data that shows the impact of your business – what measurable positive impact do you have on your clients? What
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several rules for creating a product:
Products have a name.
product really becomes a product when it has a distinctive name that sums up all its various elements.
Products are complex packages.
Products are distinctive and can be reproduced.
Products have collateral.
a rule, anything that sells for over £1,000 should have a physical brochure and a webpage that explains its value. Anything that is under £1000, needs a website landing page at the very least. Using these guidelines, you can build services like products. When a service has a name, distinctive elements, a standardised method of delivery and a brochure that describes it all in an elegant and desirable way, it starts to appear like a product, and scale like one too.
The product ecosystem.
a single product rarely makes money. Product ecosystems make money.
Most small businesses make the mistake of having one core product. Often, it’s their most expensive product, and it’s the only one they’re offering to customers.
ingredients that would make up a high-performance
environment. It turned out that environment has less to do with the physical space and more to do with four other factors.
Activity: what is one area of your business you don’t really understand (marketing, accounting, legal, finance, etc)? Go and find three best practices in that field that help you to better understand it.
Activity: make a list of the five people you
spend the most time with. Do these people have the kind of results you want for yourself? Do they live the lifestyle you aspire to? If not, can you think of some people you want to connect with who would lift you up?
put in place external accountability systems. To be clear, pay someone, join a group or set up an ugly consequence for not acting. The accountability needs to be daily or at least weekly, because humans are hardwired to wait until the last minute. If you have a quarterly deadline, you’ll probably begin to act less than a month from it.
Activity: who do you have currently holding you accountable for your actions? How could you increase the stakes?
‘What Makes an Entrepreneur?’
by David G. Blanchflower and Andrew J. Oswald: http://www.andrewoswald.com/docs/entrepre.pdf).
Activity: make a list of the resources you wish you had. Who already has plenty of these resources and how would you create a deal that would give you access to the resources and would appeal to their self-interest?
We are standing on the shore of the digital revolution, surfboards under our arms, and there’s a big wave coming.
Why was this happening in an age of abundant technology, entertainment, innovation, prosperity and health? Why were people so mad at governments? Why were people feeling so disenfranchised? The answers we are given by the mainstream press mostly come back to Muslims, millionaires and migrants.
The real answers relate to bigger trends that can’t easily be fixed with political upheaval; the fault lines run deeper.
All these events were linked to trends in technology and demographics. We are living through times of great change driven by digital technology that has put a super-computer in the pocket of nearly 2 billion people. At the same time, life expectancy has extended by decades and we have a huge wave of people – Baby Boomers – entering their 70s.
Boomers grew up with parents who’d faced wars and great depressions and had grown accustomed to austerity and rationing – they told their kids to work hard, get good jobs and save. Millennials grew up with enthusiastic Baby Boomer parents who told them they’re special and could do anything they set their minds to.
Developing your scalable digital assets is vital to stay ahead. Without new-economy digital assets, you’ll be stuck in a localised world where those around you are struggling.
With digital assets, you can tap into
the movements of those who are mobile and affluent and scattered...
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Build a business that can reach people anywhere – a business that is bursting at the seams with ...
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The most important real estate is the mobile phone screen – a few square inches that occupies the attention of a typical Millennial 157 times per day. If your business isn’t built for the smartphone screen you’re going to miss out on the Millennials and the emerging markets.
The USA manufactured twice as much in 2015 as it did in 1985, but it did so with one third of the workers. Foxconn in China is replacing over 50,000 workers per year with fully autonomous robots that can assemble all sorts of products. The West might bring local manufacturing plants back, but it won’t bring the manufacturing jobs back – software, media and machines are the builders of the future.
It’s no great secret that manufacturing jobs are being automated, but highly-skilled knowledge workers are on shifting sands as well. Artificial Intelligence can solve a wide range of problems that only the smartest humans have a grasp on.
There are three types of artificial intelligence (AI): Narrow AI: a system that can do a narrow set of things well General AI: a system that can do all sorts of things well
Super AI: a system that is far more intelligent
than the entire human rac...
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Some experts point to the industrial age as an example of how humans elevated out of manual labour thanks to tractors and mills. Before the industrial revolution, over 80% of the population was employed in food production. Now it is less than 5%. Fortunately for humans, when tractors replaced people in farms, we discovered that we had big brains that could do all sorts of intelligent work. The difference now is that software, media and machines are replacing human intelligence, which leaves us with our human emotions as the last key differentiator. Emotional intelligence is the new frontier,
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It will take decades to transition to a new type of economy that serves the millions of workers automated out of the productive economy. The businesses that make it through this change are those thinking digitally and establishing Key People of Influence within their ranks.
Millions of people will flock to the certainty of a known, liked
and trusted individual who can be accessed across platforms such as video, audio, blogs, books, profiles...
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Super-cities are more relevant than the countries they reside in (London is more of a global brand than England). We are seeing the shift from a world made up of 220 countries to a world defined by 600 super cities.
It’s now the entrepreneurs who are solving the world’s most meaningful problems. IKEA is utilising its resources to create flat pack shelters for refugees. Facebook and Google are finding ways to bring the internet to rural Africa. Tesla is building an end-to-end solar powered lifestyle for the western world to aspire to.
