Your Move: The Underdog’s Guide to Building Your Business

by Ramit Sethi

Rule #1: People Pay Me for the Value I Create

The truth is the pie can infinitely expand.

By taking the money I make and reinvesting it back into making my business even better.

That 2% funds the entire rest of my business!

Go where the fish are. In theory, it’s that simple.

Create something that people WANT to buy.

“I don’t want a big team. I’d prefer to keep it small and intimate.”

The biggest lesson I learned was to get comfortable with discomfort. It’s really uncomfortable learning how to get your first customer. Then one day you realize, “Hey, I know how to do this.”

Another mentor is BJ Fogg, the director at Stanford’s persuasive technology lab. BJ taught me the skills that are the foundation to my business: writing effective emails, how to run meetings, and the deep theoretical knowledge of how to change behavior.

Look up BJ Fogg