Your Move: The Underdog’s Guide to Building Your Business

by Ramit Sethi

“Tell me about that.”

The magic lies in the first email in your email autoresponder. (If you don’t have an email list or autoresponder set up yet, go to growthlab.com/your-move for resources on how to get started.) In this first email, you’re going welcome them to your list, thank them for joining, and close with this question:

Collect Raving Testimonials for Every Product

First, you need traffic. In other words, you need people coming

Next, you need a product. And it has to be good! The world’s best

Finally, you need a sales page.

Surveys

hopes, dreams, pain points, and fears. Again, look for overall topics that keep appearing

Focus on “Why,” Not “How”

what about sending a weekly report? If your business serves busy people, I’m talking about 6-figure, 7-figure clients, they don’t have time to get into your details of “did you check the code on this or that?” They don’t care. They just want the weekly update: “What did you say you were going to do? What did you do? What are the roadblocks?” Being proactive goes a LONG way in committing to professionalism.

What is your biggest frustration or challenge [related to your niche] right now? What are your biggest hopes and dreams [related to your niche] this coming year?