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by
Ramit Sethi
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August 21 - September 19, 2017
Stand Out by Dropping Some Extra Fucks
reminded him: People signed up for your list for a reason. They would love to hear the stories of lessons you learned, failures you had, what happened this weekend, and interesting insights that came up. The same is true for any business, brand, or writer. Not everything is transactional. Not everything is “how-to.” A lot of times, people are happy to share stories and interesting ideas.
Stand Out By Becoming Obsessed
one of the best ways to stand out is by “indulging in your obsessive compulsive disorder.”
“People who are successful are people who are not ashamed to say, I am super passionate and interested in X and I’m going to indulge that. Yes, I’m a weirdo. But I’m going to figure this out, and I’ll figure ou...
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Elon Musk was obsessed with battery and solar power, which led to creating Tesla. Howard Schultz was obsessed with the barista/customer relationship he discovered in Italy, which led to Starbucks. Steve Jobs was obsessed with functional yet beaut...
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I’ve found out that people who I went to school with — who are now successful entrepreneurs — indulge this...
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Stand Out by Setting the ...
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Don’t be Different for the Sake of Being Different
Be different to be better. Don’t be different for the sake of being different.
If you have an online business, you need a website, an email list, a sales page, and a product.
The most successful entrepreneurs — the top 1% of the top 1% — learn when to break the rules.
Know the best practices, execute them. Then, when you understand the rules and why they exist, you can start to break them. But don’t be different for the sake of being different.
Do Business Your Way
6. “What Should I Charge?”: How to Sell Without Feeling Sleazy
They’re terrified at the idea of selling something. They think: “I don’t want to annoy people.” “Will people think I’m only after money?” “Why would anyone want to buy from me?”
They say things like,
“I just want to start off at a smaller price. That way people can get their feet wet. I don’t want to be too salesy.”
The fears I had back then were things like: Am I charging too much? What if people think I’m a scam or a fraud? What if nobody buys, or worse, they buy, and then they think it’s BS and then they refund?
These fears were paralyzing for me.
When you conquer these fears, it’s like this mountain of pressure suddenly moves off your chest. You can talk to your family, friends — and most importantly, your customers — about your business with confidence. You’ll
People Value What They Pay For
The answer is: Of course not. People value what they pay for.
Remember: People value what they pay for.
Understand that people value what they pay for. You’re not doing them a disservice by charging them, you’re actually doing a profound service for the people who want to take action.
I’m Not Building for Everyone, Just the Right People
You can only focus on the people who are taking action. You can only try to change the world one person at a time with your business.
Learning Before Earning
It’s critical you learn before you earn. If you learn the principles of business, if you build an amazing product, or a store that people flock to, if you target the right audience and find the people who will pay, then package everything in a way that makes people want to buy…
Then you keep those insights forever.
Don’t be Apologetic
Notice how it’s not apologetic? And how it’s not a high-pressure sale? He’s just saying, “Hey, I put a lot of work into this thing. For the right people, I think it’ll be valuable. Check it out.” That’s all selling is.
Most of Us Aren’t Natural Salespeople
The fear of selling, fear of charging what you’re worth, is totally normal.
If you are solving a problem that’s important to people, AND if you have the credibility so that they believe you can solve it, then price becomes a mere triviality.
you do need to believe in what you sell. When you do, your customers will too, and they’ll be happy to pay.
7. The Magic of Building Automatic Revenue Into Your Business
The right system is the linchpin that gives you total control over your life. Imagine waking up on a weekday, whenever you want.
What if you had an entry-level $50 product or service? Run this quick calculation in your head: $50 product x 10 sales/month x 24 months = ? Go ahead, take a second… That’s $12,000.
But my students will tell you — systems are what allow you to go from an idea to a scalable, repeatable business that lets you help others while living the life you want:
What Kind of Entrepreneur Do You Want to Be?
You see, ultimately there are 2 types of entrepreneurs.
The first type is the one who’s constantly complaining about feeling overwhelmed.
We all know people like that. You ask them, “How are you doing today?” and you know exactly what you’ll hear in response: “Really busy....
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they can’t believe how unfa...
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