Chris is an engineer who wrote about different problems he solved in a blog. Occasionally, he’d email these findings out to his list. He didn’t have anything to sell, in fact, he only linked back to his website in one spot — in the footer, below his signature. “I just put a link to my site there, and I kind of forgot about it.” He started getting email replies back from people, who said they read his blog and thought it was amazing. Then they started offering him consulting work. “It was totally insane. It happened 4 or 5 times where people would say, ‘Hey, I clicked on the link in your
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