For irreversible decisions, try to protect yourself from losses. For example, imagine spending $5,000 on advertising, or giving away 50% of your equity to an investor. Unlike the previous example, you can’t just change your mind if these decisions don’t work out in your favor. So you need to be more conservative with these types of “bets.” For this reason, guest blogging is my favorite way to build an online business — it’s free, and anyone can do it.
