Your Move: The Underdog’s Guide to Building Your Business

by Ramit Sethi

“Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose.

“People who are successful are people who are not ashamed to say, I am super passionate and interested in X and I’m going to indulge that. Yes, I’m a weirdo. But I’m going to figure this out, and I’ll figure out what I like about it, so that I can share it with you.”

If you are solving a problem that’s important to people, AND if you have the credibility so that they believe you can solve it, then price becomes a mere triviality.

it takes 2x or 3x the amount of work to become the absolute best in your field, the best reap 5x or 10x the reward as everyone else.