Your Move: The Underdog’s Guide to Building Your Business

by Ramit Sethi

the invisible risk of not starting a business is that the people who wait to find “the perfect idea” get passed up by people who’ve started profitable businesses. The longer you wait, the more demoralizing it is to see other people soar — and the harder it gets.

There are a million different ways to approach any topic. The key is: Instead of focusing on the competition, focus on your audience.