First, you need traffic. In other words, you need people coming to your website (or your store) who are interested in what you’re selling. When it comes to traffic, the key takeaway is quality over quantity. You’d rather have 100 people who are desperate for your service, than 1,000 who are mildly interested. Traffic is the lifeblood of your business — that means generally, the more traffic you have, the healthier your business. If you run an online business, this is pageviews. If you have a retail store like Zara, it’s foot traffic. Traffic also builds over time: The first day a restaurant
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