People value what they pay for. If I gave you this book for free, you might be excited for 5 pages, but most people wouldn’t make it past that. But if you pay, you’ll use it. There’s a 1,000-fold difference between a free reader and a paying customer. I’m not exaggerating — in our business, previous customers purchase 2,000 times more than first-time buyers. In other words, it’s better to have a small group of committed people than a large group of random readers!)
