It’s really easy to go into a client meeting, listen to what they want, and do it. It’s easy to send out an email with some newsletter tool, then never follow-up with any of your readers. This is table stakes. What would be amazing is to go in there and say, “Last week you wanted me to deliver X. Here it is. Also, I noticed there’s something else that you mentioned you were interested in. I’ve actually done some work on that over here — take a look.” They already trust you to work on one thing — now they’re more likely to trust you with MORE responsibility. That’s being proactive.
