Years ago, I did an hour-long interview with one of my mentors. It took 16 hours of research before we ever sat down -- and I gave it to my readers for free. But I included this caveat: “Treat it like something you spent $1,000 on. Use it. Implement it. Don’t just listen to it and then move on with your life. There are dozens of profoundly useful and applicable techniques that you can use to kick-start a project, get out of a rut, improve your health, make more money, improve your relationships, excel at work, and challenge your beliefs about behavioral change.”