A friend of mine used to sell low-cost information products, in the $29 range, and he wanted to move upmarket, to $1,000 products. He asks, “Can you help me take a look at my sales page?” “Sure,” I said. “I’ll give you feedback on your sales page, but you have to send me the notes that you take from our call.” Why did I do that? The guy’s my friend, I’m not going to charge him to look at his sales page, but my work is highly valuable and I teach everyone to revere it. That is my goal. By telling him, “I want you to send me the notes on our call,” I’m teaching him 2 things: This is going to be
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