With financial backing from Goldman Sachs, General Foods began to acquire a string of the most popular processed foods in America: Jell-O, Kool-Aid, Log Cabin Syrup, the whole retinue of Oscar Mayer processed meats, Entenmann’s baked sweets, Hellmann’s mayo, Maxwell House coffee, Birdseye frozen foods, and Minute Tapioca, the sweet pudding that gave rise to Minute Rice, the parboiled phenomenon.
