This is counterintuitive to many first-time founders. Let’s say you have what you think is a brilliant business idea and you want to see if it’s viable. Which of these situations would you prefer to find? There are existing businesses with the same idea that are thriving. There are existing businesses with the same idea that are struggling. There are no businesses with that idea. First-time founders always answer (c). For me, the answer is always (a).
