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The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail
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The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail

4.26  ·  Rating details ·  217 ratings  ·  20 reviews

Rather, it's about the herd instincts that drive tech companies to set up shop there, and the mistakes these herd instincts lead to. Most importantly, it's about how to avoid making these same mistakes yourself.

In The San Francisco Fallacy, serial entrepreneur and venture capitalist Jonathan Siegel looks at the 10 bigges
Kindle Edition, 146 pages
Published May 7th 2017 by Lioncrest Publishing
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Peter Coppinger
Jun 25, 2017 rated it it was amazing
Great book. Required reading for every startup founder.
Dec 10, 2017 rated it it was amazing
great short book for entrepreneurs

great short book for entrepreneurs and new investors about startups and about lessons author learned based on his experiences as entrepreneurs and business angel later. and nice illustrations!
John Bobo
May 21, 2017 rated it really liked it
Favorite quote "...the American dream isn't a fantasy of steady, incremental growth --it's a dream of celebrity, stardom, and riches."

What a great lens to look at our own beliefs and patterns of behavior.
May 17, 2017 rated it it was amazing
Shelves: business
Applied to so much more than San Fransisco

Great points, just enough details and story to support them with out dragging on. Worth a read for anyone one considering or running a tech startup and not just in SF
Kevin Ponto
May 15, 2017 rated it it was amazing
Siegel respects the reader's time by delivering a sage, succinct, and practical guide for the wary entrepreneur; it could just as well have been called Rightadvice.
Connor Murphy
May 24, 2017 rated it it was amazing
‘Failure is not a choice: it is an outcome.’

I recommend this book to all Entrepreneurs. Jonathan is one of the most fascinating and sharpest people I’ve met since becoming a Founder. He has that rare mix of deep technical, product and commercial experience and the lessons in this book are something I wish I’d access to when starting out.
Chris Raastad
Sep 12, 2017 rated it it was amazing
Shelves: business
"The San Francisco fallacy is not about San Francisco"

The back cover says it all. This is a nice short 129 page read with comics and wide double spaced print that you can easily finish on half a Trans-Atlantic flight. Siegel takes you through the 10 fallacies he's uncovered over his career in consulting, failed startups, successful startups, and investing. I really enjoyed the comics and quotes starting every chapter. The following fallacies are illuminated with personal anecdotes and advice for
Jun 12, 2017 rated it really liked it
elsker bøger, der bekræfter mine egne fordomme. Og dette er bestemt én af dem. For hvordan kan man ikke elske en bog, der adresserer al den kritikløse hype, der er omkring Silicon Valley og hele start-up kulturen?

Allerede da jeg næste det første kapitel - at det ALDRIG handler om teknologi for teknologiens skyld - vidste jeg, at dette var en god bog. Og sådan fortsætter den. Visse dele kan være lidt irrelevante, hvis man ikke selv er entreprenør, men generelt er den vedkommende. Og så har den li
Scott Wozniak
Aug 26, 2017 rated it really liked it
Voice of Reason

In all the hype to start and grow massive tech companies, this book is the voice of reason--and the voice of experience. He gets right to the point, shares just enough examples to be credible, and moves on the next point (unlike many books I've read that have 3-5 examples for every idea).

Don't over value the idea (execution is more critical), find out if there is a market before you build it, passion for your product can actually blind you to the reality of your's th
Adii Pienaar
May 17, 2017 rated it liked it
This was a quick, easy read and to be honest, if it wasn't, I probably would not have come close to finishing it either.

There are many things in the book that resonates with me, but none of them felt new. In fact, I'd heard these things in other places many times in the past.

Furthermore, I'm by no means a San Francisco aficionado and am cautious of its groupthinking. But this book almost feels unfair in how it has blamed SF / Silicon Valley for the bad choices of many tech entrepreneurs worldwid
May 17, 2017 rated it it was amazing
Sharp, direct and frank story told over the drink

Reading through conscious, log-like pages, I appreciated the "Ten Fallacies" as much as once-in-a-lifetime kind of conversation... the kind of a life-changing story over the glass of red or a pint of beer at an upscale hotel's bar when you're on a business trip... told by a guy whom you know you trust from the moment you start random talk... but you know that you'd hardly ever see him again, you know.
This trust feeling and sharp, direct story-tell
Jul 22, 2017 rated it it was amazing
Jonathan Siegel writes a concise, practical, and needed counterpunch to conventional Silicon Valley wisdom - but even more so, an outline of wisdom from several failures leading to eventual success in the startup game.

While the title might imply a complete reversal of conventional wisdom, since the publication of this book his concepts have clearly permeated SV startup culture and can now be considered part of the founder canon. The lessons on minimum viable product (MVP) and pre-product researc
Mar 09, 2018 rated it it was amazing
Shelves: management
This was a quick read that I enjoyed. Jonathan describes the start up experience in a way that I relate to closely, not least because I was there with him for at least three of his stories. The lessons that he lays out are understandable and jive many lean startup principles that have gained attention in recent years.

As an introduction to the ups and downs of startup and the sometimes brutal truth of what building a business requires I would recommend this book.
Luke Kanies
Dec 27, 2017 rated it really liked it
A fast, informative read on some ways to think about starting and building a company. Given the focus on how SF is both the heart of the tech industry but also a huge drag on actually building a company, it’s topical and a useful heresy.

There’s plenty of good advice in here for any founder, and I’d recommend it for anyone at an early stage.
Ryan Walker
Jun 07, 2017 rated it it was amazing
Great, quick read

An insightful story laced with 10 fallacies that are sure to derail your first, second, and third startups before you learn them in the field. Better to grab this book and memorize them, they'll save you a lot of pain!
Ahmad Abugosh
Sep 09, 2017 rated it really liked it
Great quick read, with some no BS tips & practical advice to think about when starting a business. ...more
Petr Šídlo
Aug 04, 2017 rated it really liked it
Nicely written with good insight, easy to remember stories. Even makes for nice holiday reading ;) The most valuable insights for me - the passion fallacy.
Josh Fern
Apr 16, 2020 rated it really liked it
Short, sweet, and poignant.

It reinforces that failure is the best teacher. And that those who succeed in business are willing to start over - over and over again - after failing.
Jul 23, 2017 rated it really liked it
Practical, to the point, sensible advice.
Garik Avetisyan
Sep 06, 2018 rated it it was amazing
Wow incredible book

Just read it will thank later. So many valuable advices for startupers and entrepreneurs. Tech fallacy is my favorite. Super!!!
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Jul 30, 2017
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