The “Failure Is Not an Option” Fallacy RightSignature was ultimately a great success, but that’s only in easy-to-see hindsight. Along the way, we had our wins—good conversion rate data and investor interest—but we also had our losses—such as times when we lost key customers and partners. We never treated RightSignature as if success were assured. Rather, we acted as if it could fail at any time. At our quarterly team meetings, we would discuss what would happen if we didn’t make our sales and earnings goals—and how our failure plan would work, if needed. Having that failure plan in the back
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