How Google Works

by Eric Schmidt

change tends to be revolutionary not evolutionary.

People stop thinking and instead just depend on the process to make decisions for them. As process gets better, judgment can weaken.

The typical CEO knows that the budget shouldn’t be set by how much revenue the business will generate in that fiscal year, but rather the potential ultimate market value of the venture some years down the road.

“In the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

“think outside the box” (which has to be the most inside-the-box phrase ever uttered),

“If we have data, let’s look at data. If all we have are opinions, let’s go with mine.”

“Your title makes you a manager. Your people make you a leader.”

“There is no such thing as a minor lapse of integrity.”)

Giving the customer what he wants is less important than giving him what he doesn’t yet know he wants.