No Is Not Enough: Defeating the New Shock Politics

by Naomi Klein

The term “shock doctrine” describes the quite brutal tactic of systematically using the public’s disorientation following a collective shock—wars, coups, terrorist attacks, market crashes, or natural disasters—to push through radical pro-corporate measures, often called “shock therapy.”

You can no longer expect people to act in their own best interests when they’re so disoriented they don’t know—or no longer care—what those interests are.”

the very idea that there could be—or should be—any distinction between the Trump brand and the Trump presidency is a concept the current occupant of the White House cannot begin to comprehend. The presidency is in fact the crowning extension of the Trump brand.