No Is Not Enough: Defeating the New Shock Politics

by Naomi Klein

We don’t go into a state of shock when something big and bad happens; it has to be something big and bad that we do not yet understand. A state of shock is what results when a gap opens up between events and our initial ability to explain them.

That’s why brand managers are so obsessed with discipline and repetition: once you have identified what your core brand is, your only job is to embody that brand, project that brand, and repeat its message.

Since Trump’s personal brand is being “the boss” who does what he wants, one way to mess with it is to make him look like a puppet.

So many of the crises we are facing are symptoms of the same underlying sickness: a dominance-based logic that treats so many people, and the earth itself, as disposable.