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Kindle Notes & Highlights
by
M.J. DeMarco
Read between
January 28 - February 8, 2020
The problem is not people being educated. The problem is that they are educated just enough to believe what they’ve been taught, but not educated enough to question what they’ve been taught.
the rich get richer because the rich aren’t bound by the SCRIPT—they’re the ones profiting from it.
SCRIPT divergence is unacceptable. You must be like us. You must stay within the lines of the nine-to-five model. Speak of anything outside the formula and watch the spaghetti fly. Watch friends drop. Watch loved ones doubt you, or worse, disown you.
The A-students do as they’re told, follow rules unquestioningly and stay within the lines.
“The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum.”
reticular activating system,
My car changes nothing about me—not my looks, height, or the nine bucks in my wallet—but it changes perception.
trick you into thinking utility is not enough.
My life is too short, too important, and too valuable to get wrapped up in SCRIPTED zombification.
if you’re not willing to take a minimum-wage job, you’re not willing to be an entrepreneur.
recurring revenues are much more important than one-time sales.
grasping a wrong belief, a wayward bias, or a piece of bullshit can have consequences,
When universal ideas are repeated and lived by the majority, they are rarely questioned.
As children, we internalize the beliefs of those around us.
if it was easy, it wouldn’t be worth it.
for the love of God, do freaking something.
if your goal is to “start a business,” you would need to identify a numerical number, say sales, profits, or number of customers.
students praised with participation trophies and “you are special” affirmations don’t do well later in education or in life.
deficiencies of the millennial generation as seen by today’s employers and recounts one employer’s assessment who said: “It’s very hard to give them negative feedback without crushing their egos…they walk in thinking they know more than they know.”
you might not be the sharpest pencil in the box, but don't fret—you're surrounded by pencil sharpeners.
It’s only about “getting better” (you) over “being better” (others).
Nearly 85 percent of all cars on the road are financed.
Debt mandates the necessity of future work
me…a lot of people nowadays throw around the phrase “income inequality” as their pet political grievance, but know what I never hear about? “Production inequality,” “work inequality,” and “value inequality.”
If you want to live well, produce well.
Money’s velocity is only predicated on perceived value, not actual value.
Stop hunting money and start hunting value.
Great value precedes great wealth.
The sad fact is most people think they’ve been dealt a bad hand when they’ve been given one of the best hands in the world.
First, change your universe. Play games with better odds and returns without accepting more risk. Your career path, your lifestyle, and your behavioral routines determine your universe. And the best gumball machine available is the UNSCRIPTED Entrepreneurial Framework.
You can’t be the youngest billionaire on the planet by getting rich slow. You can’t become a teenage millionaire by perfectly timing an S&P 500 investment at age 12.
The main purpose of the stock market is to make fools of as many men as possible.
the survivor bias keeps successes spotlighted and failures buried.
For every Apple, there’s an Enron. For every commodity boom, there’s a commodity crash.
Failure is normally temporary and can be remedied by trying again.
you’d rather be right than rich.
Stop trying to write your story with someone else’s pen and, instead, start using your own.
Stop asking if something is “Fastlane” or a “start-up” or “lean,” and start asking what needs to be done to win your first customer.
The desert of desertion is the duration from idea to your first sale. It is the absence of the feedback loop in the motivation-cycle (and within the process-principle) and it could go on for months, perhaps years.
When passion doesn’t solve people’s problems, passion doesn’t pay bills.
“Do what you love” can kill your love.
The Sense of Well-Being in America (recommended read)
if advertising is needed to drive sales, sorry, you’ve got a product problem.
the easier the opportunity, the worse it is. Conversely, the harder something is to solve, the greater the opportunity.
The magnitude of the problem solved is the magnitude of the money you can make.
People who don’t see opportunity can't see it because they don’t want to see what they need to see: unknown variables, new skills, hard work, trial and error, risk, and failure.
Your Price Professionalism Price Ambiguity Compelling Story (About Us) Ease of Ordering Label/Packaging Design Website Design Affiliations or Associations Cleanliness Customer Service Guarantee Crisp, Clean Photos Refund Policy Public Reviews Included/Excluded Ingredient Celebrity Endorsements Ambiance Comfort Product Features Security Payment Options Shipping Speed or Cost User Interface Bribed Reviews Employee Photos Website Recently Updated
faster processing and risk mitigation—
no story behind the company.
(I got this product at a discount in exchange for an honest review.)
