No Is Not Enough: Resisting Trump's Shock Politics and Winning the World We Need

by Naomi Klein

branded towns,

Branded towns

idea developed by management theorists in the mid-1980s: that to be successful, corporations must primarily produce brands as opposed to products.

Trump hotels and resorts don’t even make it into the top ten luxury accommodation brands in the world,

Donald Trump’s personal brand is slightly different but intimately related. His brand is being the ultimate boss, the guy who is so rich he can do whatever he wants, whenever he wants, and to whomever he wants (including grabbing whichever woman he wants, by whichever body part he wants).