Redefining the business of business ‘The social responsibility of business is to increase its profits,’ said Milton Friedman back in 1970 and the mainstream business world willingly believed him.46 But Anita Roddick had a different take on that. In 1976, before the words to say it had been found, she set out to create a business that was socially and environmentally regenerative by design. Opening The Body Shop in the British seaside town of Brighton, she sold natural plant-based cosmetics (never tested on animals) in refillable bottles and recycled boxes (why throw away when you can use
...more
