HARNESS THE POWER OF PURPOSE Transcend Your“self” Overcome your ego •Remember that your “ego” or “self” or “central governor” serves as a protective mechanism that holds you back from reaching your true limits. When faced with great challenges, your ego is biologically programmed to shut you down, telling you to turn in the other direction. •By focusing on a self-transcending purpose, or a reason for doing something beyond your self, you can override your ego and break through your self-imposed limits.