When faced with great challenges, our ego is biologically programmed to shut us down, telling us to turn in the other direction. •By focusing on a self-transcending purpose, or a reason for doing something beyond our “self,” we can override our ego and break through our self-imposed limits. •To the extent you can, link your activities to a greater purpose (more on how to do this in Chapter 9). This way, when you are faced with formidable challenges and your mind is telling you to quit, you can ask yourself why you are undertaking them. If the answer is “for someone or something greater than
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