In situations that feel scary or overwhelming, our brain—our central governor, our ego, our “self”—automatically tries to protect us from failure. It shuts us down and tells us to turn in the other direction. Even if failure doesn’t mean physical injury, our ego doesn’t like emotional injury, either—it doesn’t want to risk getting embarrassed, so it ushers us down the safe route. It’s only when we transcend our “self” that we can break through our self-imposed limits. In a paradoxical twist, the less we think about ourselves, the better we become.