Less known than his work on flow, but equally insightful, is Csikszentmihalyi’s study of creativity. Over the course of 50 years, he conducted hundreds of interviews with field-altering geniuses from diverse domains. He spoke with groundbreaking inventors, innovative artists, Nobel Prize–winning scientists, and Pulitzer Prize–winning writers. Just as Seiler found that world-class endurance athletes migrate toward a similar style of work, Csikszentmihalyi found that the same held true for creative geniuses: the brightest minds spend their time either pursuing an activity with ferocious
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