You get to write books, give talks, and create open source work — and with some luck and persistence, you earn a bit of industry-wide fame. No one cares that you’re a bit awkward or shy or expects you to evolve your communication style much, because what you say is so important. Everyone in your organization knows who you are, understands how valuable your work is, and is deferential to your opinions. In short, you have the perfect balance of engaging work, fame, and accumulated expertise that makes you invaluable and respected, highly paid, and influential.

