Create a Data-Driven Team Culture When you have a product or business head, she should be accustomed to using data about the business, the customers, the current behavior, or the market potential to justify her decisions. Start adding other data to the mix. For example, give that person data about team productivity (such as the time it takes to complete features) or data about quality measures (like how much time is spent dealing with outages, or the number of bugs found in QA or after releases). These efficiency and technical data points can be used to evaluate decisions on both product
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