He always carries a notebook with him and often makes a few quick notes during a conversation. The advantage is obvious: No idea ever gets lost. The disadvantages are serious, though: As he treats every note as if it belongs to the “permanent” category, the notes will never build up a critical mass. The collection of good ideas is diluted to insignificance by all the other notes, which are only relevant for a specific project or actually not that good on second sight. On top of that, the strict chronological order does not offer any help to find, combine or rearrange ideas in a productive
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