We tend to think that big transformations have to start with an equally big idea. But more often than not, it is the simplicity of an idea that makes it so powerful (and often overlooked in the beginning). Boxes, for example, are simple. Malcom McLean, the owner of a trucking company and a former trucker himself, regularly got stuck in traffic on the crowded coastal highways. When he came up with an idea to circumvent the congested roads, it was a simple one.
